Afghanaid selects Harlequin as foundation for growth
Afghanaid has invested in charity CRM and fundraising software from Harlequin
Afghanaid has invested in charity CRM and fundraising software from Harlequin to support a five year growth strategy to increase its fundraising in the UK.
Afghanaid works in partnership with vulnerable people in remote communities in Afghanistan, helping families to expand food production, improve animal health, increase women’s literacy and provide access to safe water and sanitation. The charity has 360 personnel in Afghanistan along with a London office with five paid staff and two volunteers.
Amanda Curley Rushbrooke, UK Fundraising and Operations Manager at Afghanaid comments: “After seven years, inherited software was limiting our ambitions. On refining our five year strategy to deliver more sophisticated forms of fundraising, it was clear a professional charity system would be the foundation for growing income from individuals in the UK using enhanced CRM, donor stewardship and data tools. We want to be more efficient and fully trust our information – access to a rounded snapshot of a supporter’s life with Afghanaid will enable us to progress that journey.
“We chose Harlequin as we prefer suppliers that replicate our personal approach to customer service – Harlequin stood out for offering the best relationship. The software is both sophisticated and robust – giving us room to grow and innovate whilst doing a solid job in fundraising. In the future I can see the system helping with grant and trust management to link us with our colleagues in Afghanistan.”
Tom Ellis, Managing Director of Harlequin concludes: “The London team at Afghanaid have a clear plan of where they want to be with income generation; they see the system as a catalyst, working as an additional resource to streamline processes and lever output. Based both on the quality of our software and customer services, we are delighted they selected Harlequin as their long term partner.”
More about Afghanaid
Afghanaid is a registered charity in England, Wales (1045348) and Scotland (SC044614). Founded in 1983, its vision is a peaceful and thriving Afghanistan, where people can exercise their right to political freedom and economic opportunities. For more than 31 years it has transformed the lives of millions of disadvantaged people.
Afghanaid has a track record of sustainable development which sees transformation of individuals, families and communities. It does this by working in partnership with some of the most vulnerable people in remote communities in Afghanistan, helping families to expand food production, improve animal health, increase women’s literacy and provide access to safe water and sanitation.
Afghanaid has a team of more than 360 personnel working from a head office in the capital, Kabul and in field offices across three provinces – Samangan, Badakhshan and Ghor. The organisation has a London office of five paid staff and two volunteers.
www.afghanaid.org.uk
More about Harlequin Software Ltd
Harlequin designs CRM, fundraising and accounting software that enables charities to stand out and achieve strategic success. Established in 1986, Harlequin supports 200 not-for-profit organisations across the UK. With a 99% client retention rate, Harlequin works with healthcare and welfare organisations, faith charities, education establishments, museums, arts charities and membership associations. In 2014, 2013, 2012 and 2011 Harlequin topped the Charity CRM Software Survey. In 2014 Harlequin was voted Best Database Supplier in the Institute of Fundraising’s Partners in Fundraising Awards.
www.harlequinsoftware.co.uk
Twitter @HarlequinCRM
